Navigating card stock weights can be tricky! This guide breaks down GSM and lb measurements, detailing common thicknesses like 65lb, 80lb, and 100lb cover for optimal project results.
Understanding Paper Weight Basics

Paper weight isn’t about how heavy a single sheet feels, but rather the weight of a ream – 500 sheets – of a specific paper size. This is crucial for understanding card stock thickness. Measurements vary geographically, leading to two primary systems: GSM (grams per square meter) and lb (pounds). Basis weight, often expressed as ‘lb cover’ or ‘lb text’, defines the weight of 500 sheets of the paper’s basis size.
Different paper types have different basis sizes, impacting the actual density. Heavier weights generally indicate thicker, more durable paper, suitable for projects needing rigidity. Understanding these basics empowers informed decisions when selecting the right card stock for your needs, ensuring print quality and project longevity.

What is Card Stock?

Card stock is a paper stock that’s heavier and more durable than standard printer paper. Typically, it ranges from 65lb to 110lb cover weight, though heavier options exist. Unlike thinner papers designed for everyday printing, card stock provides rigidity, making it ideal for applications requiring a substantial feel and lasting quality. It’s commonly used for business cards, postcards, invitations, and crafting projects.
The increased thickness comes from a higher fiber content and a more robust manufacturing process. Card stock isn’t just about weight; finishes like matte, glossy, or uncoated also contribute to its overall feel and suitability for different printing techniques and design aesthetics.
GSM vs. Lb: Decoding Paper Weight Measurements
Understanding paper weight involves deciphering two common measurements: GSM (grams per square meter) and lb (pounds). “Lb” refers to the basis weight – the weight of 500 sheets of a paper’s standard size. This system is primarily used in the United States. GSM, however, is a metric measurement indicating the weight of one square meter of paper. It’s the standard globally.
Converting between the two isn’t always exact, but a general guideline is that 65lb cover equates to 176 GSM, 80lb cover to 216 GSM, and 100lb cover to 270 GSM. GSM offers a more intuitive understanding of actual density, while lb is familiar to many in North America.
Common Card Stock Weights & Their Uses
Selecting the right card stock weight depends heavily on your project. 65lb cover (176 GSM) is suitable for postcards and thinner invitations, offering a good balance of affordability and durability. Stepping up to 80lb cover (216 GSM) provides a more premium feel, ideal for business cards and brochures where quality matters.
For projects demanding substantial rigidity, like greeting cards or presentation folders, 100lb cover (270 GSM) or even 110lb (300 GSM) are excellent choices. Heavier weights resist bending and tearing, enhancing the perceived value and longevity of your finished product. Consider the handling and desired impression when making your selection.
65lb Cover (176 GSM) Card Stock
65lb cover card stock, equivalent to 176 GSM, represents a popular choice for projects needing a balance between cost-effectiveness and reasonable durability. It’s frequently utilized for postcards, simple invitations, and report covers where a substantial feel isn’t paramount. While not the thickest option, it provides a noticeable upgrade from standard printer paper.
This weight handles printing well, offering good color saturation and clarity. It’s a versatile option for everyday printing needs and is compatible with most home and office printers. However, for high-end applications or items requiring significant rigidity, consider a heavier weight.
80lb Cover (216 GSM) Card Stock
80lb cover card stock (216 GSM) strikes an excellent balance between sturdiness and affordability, making it a widely favored choice for numerous applications. It’s a superb option for business cards, greeting cards, and invitations where a premium feel is desired without excessive cost. This weight offers a substantial, quality feel in the hand.
Compared to 65lb cover, 80lb provides increased rigidity and durability, reducing the likelihood of bending or tearing. It prints beautifully, showcasing vibrant colors and sharp details. It’s generally compatible with laser and inkjet printers, though testing is always recommended.
100lb Cover (270 GSM) Card Stock
100lb cover card stock (270 GSM) represents a significant step up in weight and durability, ideal for projects demanding a truly luxurious feel. This is a fantastic choice for high-end business cards, postcards intended to make a lasting impression, and invitations for special events like weddings or galas. The substantial weight conveys quality and sophistication.
It offers excellent rigidity and resistance to bending or tearing, ensuring your finished product maintains its shape and appearance. Printing on 100lb cover yields rich, vibrant colors and exceptional detail. While generally printer-compatible, always conduct test prints to confirm optimal results.
110lb Cover (300 GSM) Card Stock

110lb cover card stock (300 GSM) is a premium option, representing one of the heaviest commonly available weights for general printing. This stock provides exceptional sturdiness and a substantial, high-quality feel, making it perfect for applications where durability is paramount. Think luxury business cards designed to truly stand out, or robust postcards meant to withstand handling.
It’s also excellent for invitations requiring a significant weight, like those for formal events. The thicker stock minimizes show-through and delivers vibrant color reproduction. Due to its weight, compatibility with all printers isn’t guaranteed; testing is crucial.
Card Stock Thickness for Specific Projects
Selecting the right card stock weight hinges on your project’s needs. For business cards, 14pt (80lb cover) to 16pt (90lb cover) offers a professional feel without excessive bulk. Postcards & invitations often benefit from 100lb to 110lb cover for added durability and a premium impression.
Flyers & brochures can range from 80lb to 100lb cover, depending on the desired quality and distribution method. Greeting cards frequently utilize 100lb or higher, especially if embellishments like folding or layering are involved. Consider the mailing requirements; heavier stocks may incur higher postage costs.
Business Cards
Business cards demand a balance between professionalism and affordability. A common choice is 14pt card stock (80lb cover), providing a sturdy feel without being overly thick. For a more premium impression, 16pt (90lb cover) is excellent, conveying quality and durability. Consider a heavier weight if your design includes special finishes like spot UV or embossing.
Thinner stocks, like 12pt, can feel flimsy and are generally not recommended. Heavier stocks, above 16pt, can be difficult to fit into standard business card holders. Ultimately, the ideal weight depends on your brand image and budget, but 14-16pt offers a sweet spot for most businesses.
Postcards & Invitations
Postcards and invitations benefit from a substantial card stock to convey importance and quality. For standard postcards, 100lb cover (270 GSM) is a popular choice, offering enough rigidity for mailing without excessive bulk. Invitations, especially for events like weddings, often utilize 110lb cover (300 GSM) or even heavier weights for a luxurious feel.
Consider the finishing techniques; heavier stocks handle embellishments like foil stamping and embossing better. If your invitation includes response cards, matching the weight ensures a cohesive presentation. Avoid anything below 80lb cover, as it may feel cheap and prone to bending during mailing. Prioritize durability and a premium aesthetic.
Flyers & Brochures
Flyers and brochures require a balance between cost-effectiveness and perceived quality. For simple, hand-out flyers, 80lb cover (216 GSM) is often sufficient, providing enough sturdiness for repeated handling. Multi-page brochures, particularly those with heavier paper inserts, typically benefit from 100lb cover (270 GSM) for the cover stock, enhancing durability and a professional feel.
Consider the folding style; heavier weights handle complex folds more cleanly. If the brochure will be mailed, factor in postage costs, as heavier stock increases weight. For a premium brochure, explore 110lb cover (300 GSM) to create a lasting impression. Prioritize a weight that complements the content and intended use.
Greeting Cards
Greeting cards demand a substantial feel to convey quality and thoughtfulness. 100lb cover (270 GSM) is a popular choice, offering a luxurious weight without excessive bulk; For cards with embellishments like foil stamping or embossing, 110lb cover (300 GSM) provides a more robust base to prevent warping or damage during production and handling.
If you plan to include layered inserts or heavier embellishments, consider even thicker stock. A heavier weight also enhances the perceived value of the card. For a truly premium experience, explore specialty card stocks beyond standard weights. Remember to test compatibility with your chosen printing method and envelope size.
Paper Weight Chart: A Quick Reference
Here’s a simplified chart to quickly understand common card stock weights and their corresponding GSM values. 65lb Cover equates to 176 GSM, ideal for lighter-weight cards and invitations. 80lb Cover (216 GSM) is versatile for postcards, brochures, and general printing needs. Stepping up to 100lb Cover (270 GSM) provides a premium feel, excellent for greeting cards and presentation folders.
Finally, 110lb Cover (300 GSM) offers maximum durability and a luxurious weight, perfect for business cards and high-end marketing materials. Remember these are general guidelines; specific project requirements may necessitate adjustments. Always consider the intended use and printing method when selecting a weight.
Choosing the Right Finish for Your Card Stock

The finish significantly impacts the look and feel of your card stock. A matte finish offers a smooth, non-reflective surface, providing excellent readability and a sophisticated aesthetic – ideal for text-heavy designs. Conversely, a glossy finish delivers vibrant colors and a shiny appearance, enhancing images and creating a premium impression, though glare can be a factor.
An uncoated finish provides a natural, tactile experience, perfect for rustic or eco-friendly designs. It allows for easier writing but may result in less color saturation. Consider your brand identity and the overall message you want to convey when selecting the appropriate finish.
Matte Finish
A matte finish on card stock provides a sophisticated, non-glossy surface that minimizes glare and reflections. This makes it exceptionally readable, particularly for text-heavy designs like invitations or reports. Colors appear softer and more subdued, lending a classic and elegant aesthetic. Matte finishes are excellent for projects where a premium, understated look is desired.
Furthermore, matte card stock often feels smoother to the touch, enhancing the tactile experience. It’s a popular choice for business cards aiming for a professional impression and for marketing materials prioritizing clarity and readability over vibrant color pop. It accepts writing easily, making it suitable for handwritten notes.
Glossy Finish
A glossy finish on card stock delivers a vibrant, eye-catching appearance characterized by a high sheen and reflective surface. Colors appear bolder and more saturated, making images and graphics truly pop. This finish is ideal for projects where visual impact is paramount, such as brochures, flyers, and promotional materials. The smooth surface enhances the perceived quality and luxury of the print.
However, glossy card stock can be prone to fingerprints and smudges, and glare can sometimes hinder readability under bright lighting. It’s generally not recommended for designs requiring extensive text or handwritten elements. Despite these considerations, a glossy finish remains a popular choice for creating visually stunning and memorable marketing collateral.
Uncoated Finish
An uncoated finish on card stock offers a natural, tactile feel with a more subdued appearance. Unlike glossy or matte finishes, it lacks a surface coating, allowing the paper fibers to remain exposed. This results in a softer, less reflective surface that’s excellent for projects where readability and a natural aesthetic are prioritized. It’s a fantastic choice for stationery, letterheads, and materials intended for handwritten notes.
Uncoated card stock readily accepts ink, providing excellent color reproduction, though colors may appear slightly less vibrant than on coated stocks. It also offers a better surface for writing with pens and pencils. However, it’s more susceptible to scuffing and may absorb more ink, potentially leading to slight feathering.
Realtek PCIE Card Reader & Paper Compatibility
The Realtek PCIE Card Reader, a common driver for many computers, doesn’t directly dictate card stock compatibility for printing. Its function is to read data from various card formats – SD, microSD, etc. – and transfer it to your computer. However, understanding its role is crucial when preparing digital files for printing on different card stock weights.
The card reader facilitates transferring images and designs intended for printing. Ensuring your computer recognizes the card and accurately displays the colors is vital. While the reader itself isn’t concerned with GSM or lb weights, the software used to view and edit the files should be calibrated for accurate color representation on your chosen card stock.
Understanding Basis Weight
Basis weight is a fundamental concept in understanding paper and card stock weight. It represents the weight of 500 sheets of a specific paper size. This “standard sheet size” varies depending on the paper type; for example, it’s 25” x 38” for bond paper and 20” x 26” for cover stock. Therefore, a 100lb cover stock doesn’t literally weigh one pound – it means 500 sheets of that 20” x 26” cover stock weigh 100 pounds.
This system allows for consistent comparison, even though actual sheet weights will differ based on size. Knowing the basis weight is crucial when selecting the appropriate card stock for your project, as it directly correlates to the paper’s thickness and durability.
Card (Mathematics) ⎼ Set Cardinality
In set theory, “card” refers to the cardinality of a set – a measure of its size, or the number of elements it contains. For finite sets, cardinality is simply the count of elements. However, defining cardinality for infinite sets requires a more nuanced approach, often denoted by the Hebrew letter aleph (א).
While seemingly unrelated to paper, the concept highlights quantifying “how much” of something exists. Just as we quantify paper weight (GSM or lb) to understand its substance, cardinality quantifies the size of a set. Different infinite sets can have different cardinalities, demonstrating that some infinities are “larger” than others – a fascinating mathematical concept!
Debit & Credit Card Information
Debit cards directly access funds from your bank account, functioning like a digital check. Credit cards, conversely, involve borrowing money from a lender with a pre-set credit limit, requiring repayment with potential interest. Both often feature the VISA or Mastercard logo, indicating network affiliation, not the card issuer.
Understanding these differences is crucial for financial management. While both facilitate purchases, responsible usage differs. Debit cards prevent overspending beyond available funds, while credit cards offer rewards and build credit history, but necessitate diligent repayment. Security features like CVV2/CVC2 codes protect against fraudulent transactions, regardless of card type.
CVV2/CVC2 Security Codes
CVV2 (Card Verification Value 2) and CVC2 (Card Verification Code 2) are three or four-digit security features printed on credit and debit cards. These codes enhance transaction security, particularly for online or phone purchases where the physical card isn’t present. They act as proof that the person making the purchase physically possesses the card.
Banks generate these codes using algorithms, making them difficult to predict or steal. Never share your CVV2/CVC2 with anyone, and be wary of requests for it via email or phone. Protecting this code is vital to prevent fraudulent charges and maintain financial security. It’s a crucial layer of defense against unauthorized card use.
Paper Sizes & Card Stock
Standard paper sizes, like A5, A4, and Letter, influence card stock selection. While weight (GSM or lb) defines thickness, the chosen size impacts the overall feel and suitability for a project. Card stock isn’t limited to these standard sizes; custom cuts are frequently used for unique designs.

Understanding paper size is crucial when calculating material costs and planning print layouts. Different projects demand different sizes – business cards require smaller dimensions than posters. Referencing paper size charts alongside weight charts ensures optimal results. Consider bleed areas when designing for custom sizes to avoid unwanted white edges after trimming.
Maximizing Print Success with Correct Weight
Selecting the right card stock weight is paramount for high-quality prints. Too light, and the paper may feel flimsy or show through; too heavy, and it could cause printer jams or feeding issues. Consider your printer’s capabilities – some struggle with thicker stocks.

For vibrant colors, a smoother finish paired with appropriate weight is key. Test prints are invaluable for verifying color accuracy and ensuring the chosen weight handles ink well. Proper weight selection also impacts durability; heavier stocks resist tearing and bending, ideal for frequently handled items. Always consult your printer’s guidelines for recommended weights.
Visa Card Information
While seemingly unrelated to paper, understanding Visa cards highlights security features crucial in a world increasingly reliant on digital transactions. Visa is an international clearing network, distinct from debit or credit card types. Cards bearing the Visa logo can be either debit or credit, functioning differently based on the linked account.

Security is paramount; Visa employs advanced encryption and fraud detection systems. This parallels the importance of selecting secure printing methods for materials about cards, like those printed on appropriate card stock. Protecting sensitive information, whether digital or physical, requires diligence and robust security measures.
Card Security Considerations
Protecting card information is vital, mirroring the need for durable card stock to prevent physical damage revealing printed details. Credit Card Security Codes (CVV2/CVC2) are essential for online and phone transactions, acting as a key verification layer. These codes, though seemingly small, are critical in preventing fraudulent use.
Beyond the code, vigilance is key. Regularly monitor statements, safeguard physical cards, and be cautious of phishing attempts. Just as selecting the right card stock weight enhances print quality and durability, proactive security measures safeguard your financial well-being. A layered approach – both physical and digital – is best practice.
